Ad 20ops Projects

Marketing campaign for detox company

We seek a creative marketing expert to develop a comprehensive campaign for our detox company, as our current strategies face obstacles with Google Ads and social media platforms. Despite initial success on TikTok, our engagement has plateaued at around 200 views per video, even after content adjustments. Additionally, our Instagram and Facebook campaigns are frequently flagged. We aim to explore innovative alternatives to enhance visibility and boost sales beyond our reliance on TikTok. Your expertise in navigating these challenges will be invaluable in crafting an effective marketing strategy.

AI Video Editor / Social Media Content Creator

I’m looking for a skilled AI Video Editor / Social Media Content Creator to help me create high-quality lifestyle reels and business ads without me needing to be on camera. My goal is to build a consistent personal brand and business presence across Instagram Reels, TikTok, and YouTube Shorts using story-driven, engaging short-form video content that feels modern, authentic, and polished. I prefer not to be on camera. Instead, I’m looking for someone who can take scripts, concepts, raw images, brand direction, or ideas and creatively bring them to life using AI tools, stock footage, motion graphics, and strong editing. This role is intended to become a long-term or yearly collaboration if we’re a good fit. What You’ll Be Doing • Create lifestyle-style reels that represent me without me appearing on camera • Use AI tools, stock footage, and creative editing to tell compelling stories • Enhance videos with color grading, lighting effects, and overall polish • Improve pacing, flow, and engagement • Add captions, text overlays, hooks, and call-to-actions • Optimize videos for TikTok, Instagram Reels, and YouTube Shorts • Create business ads using my logo, brand colors, and messaging • Think creatively and make suggestions to improve content quality Skills & Tools (Any Combination Is Fine) • AI video creation tools (Runway, Sora, HeyGen, Pictory, VEED, CapCut, etc.) • Strong short-form video editing skills • Experience creating social media reels and ads • Good sense of storytelling, pacing, and modern content trends • Ability to elevate basic or raw content into polished videos What I’m Looking For • Someone who can take direction and also think creatively • Someone who understands what performs well on social media today • Someone comfortable working without traditional camera footage • Someone reliable, detail-oriented, and consistent Budget & Scope The initial budget is $350 for approximately 10 short-form videos (Reels, TikTok, Shorts). This is intended as a test month, with strong potential for ongoing monthly or yearly work if we’re a good fit. Paid Test Project Before committing long-term, I’d like to start with one paid test project. The test will include creating 1–2 short-form videos using a provided raw image, script, or concept. This test will be paid and, if selected, may be used as real content. To Apply, Please Include Examples of reels, ads, or AI-generated videos you’ve created Before-and-after examples, if available, showing raw content and the final polished result A brief explanation of your workflow and tools Your availability and pricing for ongoing work Bonus Experience working with personal brands, lifestyle creators, or service-based businesses is a plus.

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Virtual Assistant – Financial News Writer

We are a UK-based media company posting regular freelance tasks for financial news content. Work is template-based and uses existing published examples. Some drafts are AI-generated or researcher notes and need editing to fit our format. Typical tasks • Write 250-word financial news stories using templates • Edit drafts into 150-word final stories • Write 500-word financial analysis pieces (Tuesday slot) • Topics are financial markets and business news • Templates, sources, and examples always provided Options You can choose to just edit stories or write stories to template. Payment • Writing: £25 per 500 words (Templates, samples and sources provided) • Editing / reviewing: £15 per 500 words Ongoing ad-hoc freelance tasks, posted as individual projects.

SEO, PPC & Performance Specialist –Skincare and wellbeing Clinic

We operate two clinic brands in London: Danugur – inclusive skin, aesthetics and wellbeing clinics MAEN – a men-focused men’s aesthetics and wellbeing brand We are an early-stage business and are currently phasing out generalist providers, moving towards specialist freelancers who can support us in a structured, commercially sensible way. We are seeking a hands-on SEO and PPC specialist to support Google SEO, website positioning, PPC campaigns and Google Business Profile (GMB) optimisation, working on a phased, test-and-learn basis. Campaigns will be run separately for each brand, with controlled budgets and clear performance milestones. Phase 1 – Audit & Foundations Full Google Business Profile (GMB) audit across multiple clinic locations Review of local SEO, categories, services, content and reviews Audit of existing Google Ads and SEO setup Identification of quick wins, gaps and compliance risks Phase 2 – Optimisation & Testing Optimisation of GMB listings (services, descriptions, posts, images, FAQs) Local SEO improvements for multi-location visibility Launch of small, controlled PPC test campaigns Website and mobile conversion optimisation Phase 3 – Performance-Led Scaling Incremental budget increases based on results Ongoing optimisation of SEO, PPC and GMB performance Monthly reporting with clear, actionable insights What We’re Looking For Proven experience with Google Business Profile optimisation Strong understanding of local SEO for multi-location businesses Experience with Google Ads in regulated or wellness-adjacent sectors Transparent pricing and clear deliverables A practical, ROI-focused approach (no hype or unrealistic guarantees) mportant Note We are a startup business with controlled budgets. This role suits freelancers who enjoy phased engagement, testing and long-term collaboration, rather than agency-style retainers. Please include: Examples of GMB audits or improvements Relevant SEO/PPC experience Your preferred working model (hourly or phased monthly) We are not seeking large-agency pricing models or long-term contracts at this stage.

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Virtual Assistant – Financial News Writer

We are a UK-based media company posting regular freelance tasks for financial news content. Work is template-based and uses existing published examples. Some drafts are AI-generated or researcher notes and need editing to fit our format. Typical tasks • Write 250-word financial news stories using templates • Edit drafts into 150-word final stories • Write 500-word financial analysis pieces (Tuesday slot) • Topics are financial markets and business news • Templates, sources, and examples always provided Options You can choose to just edit stories or write stories to template. Payment • Writing: £25 per 500 words (Most stories are quick to put together, less than an hour, for an experienced writer as templates, samples and sources provided) • Editing / reviewing: £12.50 per 500 words Ongoing ad-hoc freelance tasks, posted as individual projects.

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Execution-Only IG & FB Engagement Growth (Team Page)

We are looking for an execution-only social media growth assistant to help increase engagement and follower growth on a team Instagram & Facebook page (A-Team). This role is not for content creation, posting, design, or strategy. Scope of work: • Manual engagement with relevant accounts (likes, comments, replies) • Community interaction to increase visibility and engagement • Support organic follower growth through real interactions What this role does NOT include: • No posting • No content creation • No ads • No strategy documents or calls Requirements: • Proven experience with Instagram engagement / community growth • Comfortable working with clear KPIs • Weekly written update on engagement activity This is a 30-day test project. Results will determine continuation. If your approach is based on real engagement and interaction (not fake followers or automation), we’d like to hear from you.

Conversion Rate Optimisation Specialist

Senior CRO / A/B Testing Consultant – Ad-Hoc Strategic & Hands-On We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for an experienced CRO / A/B testing consultant to work with us on an ongoing, ad-hoc basis to properly design, run, and analyse meaningful A/B tests. This role is hands-on and strategic. We already have in-house designers and copywriters — your role is to decide what to test, how to test it, and how to interpret results. What We Need Support With: - Monthly CRO / A/B testing strategy sessions - Identifying high-impact tests based on data, not opinions - Designing and administering A/B tests end-to-end - Advising on test prioritisation and sequencing Ensuring tests are: - Statistically valid - Properly isolated - Commercially meaningful - Analysing results and providing clear next actions Tools & Platforms: Experience with Crazy Egg, VWO, Optimizely, Google Optimize (or equivalents) preferred Happy to use or recommend the tool you believe is best Comfortable working alongside internal teams What This Role Is Not: - Not UI design or copywriting - Not “button colour” testing for the sake of it - Not heatmaps without hypotheses - Not vanity CRO reports Required Experience: - Proven experience running A/B tests on high-volume lead gen sites Strong understanding of: - Statistical significance - Sample size requirements - Test duration vs traffic volume - Experience working with PPC-driven traffic - Able to link CRO outcomes to conversion rate, CPA, and volume - Comfortable challenging internal assumptions where needed Experience in legal / financial / regulated sectors is highly desirable. Engagement Details: - Ad-hoc consultancy - Monthly strategy calls - Project-based A/B test execution Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. How do you decide what is worth A/B testing on a high-volume lead generation page? 2. Please describe one real A/B test you’ve run that had a meaningful commercial impact. What was the hypothesis, what changed, and what was the outcome? 3. What are the most common mistakes you see businesses make with A/B testing? 4. How do you determine sample size and test duration before calling a result? Important We are looking for someone who: Thinks in hypotheses and evidence Understands PPC-driven user intent Is comfortable saying “this is not worth testing” Focuses on commercial impact, not just conversion rate uplift If that sounds like you, we’d like to hear from you.

Freelance Designer Needed – Ongoing Agency Support

We are a UK-based digital marketing agency looking for a reliable, high-quality freelance designer for ongoing work. Scope of work includes: Social media post design Brochures, case studies, and marketing collateral PowerPoint template design for internal and client use Interactive PDFs (e.g. client brief forms with editable fields) Ad banners for client campaigns (Google, Meta, etc.) Motion graphics / video editing (desirable, not essential) Requirements: Strong eye for modern, clean, premium design Ability to follow brand guidelines precisely Experience designing for both digital and print Comfortable working to briefs and deadlines Excellent communication and reliability What we offer: Ongoing work for the right person Clear briefs and structured feedback Cost-conscious but quality-driven partnership To apply, please include: Portfolio (must include social, presentation, and brochure work) Your typical pricing structure Confirmation of software used (e.g. Adobe, Figma, etc.) Availability for ongoing support We are looking for long-term collaboration, not one-off delivery.

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Clean rebuild of working 3D prototype into production-ready CAD

I’m looking for an experienced CAD engineer or product designer to take my existing 3D design files and rebuild them properly from scratch, ready for production in metal. Background • I designed all parts myself and have already validated the functionality by 3D printing and physical testing • Everything works, but the CAD files are crude and not production-ready • Tolerances are largely guesswork • Parts were developed iteratively by adding and removing features, so many models are a hodgepodge rather than clean parametric designs What I need • Recreate all parts cleanly in a professional CAD system • Apply sensible, engineering-grade tolerances suitable for CNC machining in aluminium • Produce fully constrained, parametric models • Assemble parts where appropriate to check fit and function • Deliver clean STEP (STP) files suitable for manufacture Workflow • I would want to 3D print the rebuilt parts first to validate everything before committing to metal • Expect some iteration after first review/print • I can supply existing STL/STEP files, photos, and functional explanations Ideal candidate • Strong mechanical CAD experience (SolidWorks, Fusion 360, Inventor, Creo, or similar) • Comfortable designing for CNC machining in aluminium • Able to think like an engineer, not just redraw geometry • Experience rebuilding rough prototypes into production-ready designs Please reply with • Brief overview of your relevant experience • CAD software used • Examples of similar “prototype to production” work This is a serious engineering tidy-up rather than a simple file conversion, and I’m looking for someone who enjoys turning working prototypes into elegant, manufacturable designs. Next steps Once I’ve reviewed responses and shortlisted suitable candidates, I will ask for a simple NDA to be signed before sharing any detailed files, drawings, or samples.

Promotional Brand Video for Luxury Travel Agency (Ruta de Papel)

We are a boutique travel agency specialized in tailor-made journeys, and we are looking for a creative video editor / motion designer to produce a high-impact promotional brand video for our company, Ruta de Papel. The goal of this video is to communicate who we are, how we work, and the destinations we specialize in, in a visually compelling, elegant and inspiring way. This video will be used for: Social media (Instagram, reels, ads) Client presentations What we are looking for A short promotional video (60–90 seconds) that includes: High-quality stock footage and video clips (travel, landscapes, hotels, experiences) Smooth, modern editing Text overlays with short, powerful phrases Music that feels premium, emotional and aspirational Clean transitions and a refined visual style The video should feel: Premium but warm Inspirational, not generic Travel-focused, experiential, and emotional Key messages to communicate We design custom-made travel experiences Every trip is carefully thought out and personalized We work with trusted local partners worldwide We focus on quality, detail, and meaningful experiences Destinations we work with (to be featured visually) Europe Japan Africa (safaris & unique experiences) Middle East (Egypt, Jordan, etc.) Asia North America Latin America (Exact destinations can be refined during the project.) Deliverables 1 main promotional video (60–90 seconds) Optional short cutdowns for social media (if possible) Final files optimized for web and social use What we will provide Brand name and logo Color palette and brand guidelines Text / phrases for the video (we can refine together) Feedback and creative direction Ideal candidate Strong portfolio in travel, lifestyle or luxury brands Experience working with stock footage Ability to propose creative ideas and visual storytelling Attention to detail and aesthetics Budget Open to proposals. Please include: Examples of similar work Estimated timeline What is included in your proposal

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Experienced ASO Specialist iOS (Conversion & Screenshots Focus)

We’re looking for an experienced ASO specialist to help improve the visibility and conversion rate of an iOS travel planning app. This is not a one-time gig. We’re looking for a long-term collaborator who understands ASO deeply and works with clean, sustainable strategies (no fake reviews, no black-hat tactics). About the app The app helps users plan trips visually, build itineraries, and navigate them in real time using maps. Conversion optimization (especially screenshots and messaging) is a top priority. What we’re looking for • Proven experience with iOS App Store Optimization • Strong focus on conversion rate optimization (CVR) • Experience with screenshot strategy & messaging • Data-driven mindset (metrics, hypotheses, testing) • Clear communication and structured approach Scope of work (initial phase) • ASO audit focused on conversion bottlenecks • Screenshot strategy (order, messaging, hooks) • Keyword & positioning analysis • Clear roadmap with priorities and expected impact Important requirements • No fake, incentivized, or purchased reviews • No bots or black-hat ASO techniques • Ability to explain why each change matters • Willingness to share examples of past work or measurable results Nice to have • Experience with travel, mapping, or productivity apps • Familiarity with ASO tools (AppTweak, Sensor Tower, Mobile Action, etc.) • A/B testing experience (Apple Search Ads or store experiments) How we’ll evaluate you We care more about how you think than buzzwords. Please include in your proposal: 1. 1–2 examples of apps you’ve worked on and what improved 2. Your approach to improving screenshot conversion 3. How you usually measure ASO success Looking forward to working with someone who treats ASO as a product growth discipline, not just keyword stuffing.

PDF / Digital Forms Developer (Site Survey Solution vs)

We are looking for an experienced PDF forms / digital forms developer to create a smart, scalable digital version of our existing Site Survey sheet (currently a single-page PDF). At present, surveys are printed and completed by hand. We want a professional digital solution that allows engineers and office staff to type directly into the form, add as many pages as required, and save everything as one final PDF file. The solution must work on both laptops and iPads (including on-site use), without requiring specialist software or complex setup. Some sites require 2 pages, while others require 20+ pages, so flexibility and automation are essential. ⸻ Key Requirements The solution must: • Be based on our existing site survey layout • Allow users to type information directly into the form • Work reliably on laptops and iPads • Support adding and removing pages dynamically • Save as one single PDF file, regardless of page count • Automatically update “Page X of Y” in the bottom-right corner • Automatically total data across all pages on the final page: • Last 4 columns to be auto-calculated • First 3 columns are numeric values • Final column contains SP or TP • The final page should display totals calculated from all previous pages • Be intuitive and easy to use for non-technical staff ⸻ Technical Expectations We are open to different technical approaches, but the solution must be fully usable on both laptop and iPad. Relevant experience may include: • Advanced fillable PDFs (including PDF JavaScript) • Cross-platform form solutions (desktop & tablet) • Automated calculations and page numbering • Digital inspection or survey forms Experience with construction, electrical, or compliance documentation is a strong advantage. ⸻ Deliverables • Fully functional multi-page digital site survey • Works on laptop and iPad • Auto page numbering and auto totals • Saved as one multi-page PDF file • Clear instructions for staff use

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Data Validation & Research Admin (Virtual Assistant)

We are running a 3 to 6 month data quality control project for a new database, which can be extended based on performance. We need support from a qualified research and data quality control virtual assistant. Check and validate structured data before it’s published Spot and fix discrepancies across different sources Track team deliverables and make sure deadlines are hit Flag any quality issues or gaps early Keep simple documentation/audit trails of changes Put together a weekly data quality & research progress report Suggest small process improvements to make the workflow smoother Required Experience: Experience with data quality, research support, or admin work Super detail-oriented and organised Able to manage deadlines across multiple people/projects Strong Excel skills, including formulas and basic data analysis High numeracy and attention to detail Basic understanding of finance concepts Methodical, process-driven, likes keeping things neat Bonus: experience handling structured datasets Success Metrics: Team research deadlines are consistently met Clear improvement in data consistency and accuracy Weekly reports are trusted and relied on Fewer ad hoc data issues or escalations Team works with clearer expectations and accountability Payment & Commitment: Initial rate: £120 per 10 hours (DOE), can be increased after initial successful performance review Minimum commitment: 10 hours per month Performance bonuses available

Social Media Manager – Clinic Brands 3 Brands

We operate three clinic brands, each with its own positioning and separate social media channels: Danugur – skincare, aesthetics and wellbeing for men and women MAEN – men-specific aesthetics, skincare and wellbeing Dermatology Brand (name TBC) – medical-led dermatology services We are an early-stage business and are currently phasing out inconsistent support, looking for a hands-on social media specialist to help build and manage our online presence in a structured, phased and commercially sensible way. This role is ideal for someone experienced but comfortable working with startup budgets, building momentum before scaling activity. Scope of Work Manage separate social media accounts for all three brands Content planning and scheduling (posts, reels, stories) Drive consistent online presence and engagement Paid social advertising (primarily Meta: Instagram & Facebook) Audience targeting aligned to clinic services and locations Coordinate messaging across brands while maintaining distinct tone Basic performance reporting and insights Platforms (Priority Order) Instagram – primary platform for all brands Facebook – secondary (local reach, paid ads) TikTok – desirable, particularly for MAEN and education-led content What We’re Looking For Experience managing clinic, beauty, aesthetics, wellness or medical-adjacent brands Comfortable running paid social campaigns, not just organic posting Strong understanding of brand tone differences (men-specific vs inclusive vs clinical) Clear pricing, realistic deliverables and good communication A test-and-learn mindset suited to startups Important Note This is a startup engagement with controlled budgets. We are not seeking agency pricing or long-term retainers at this stage. Please include: Relevant examples of similar work Platforms you specialise in Your proposed working model (monthly or hourly)

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Backend Game Logic Engineer

I’m building a persistent, browser based strategy MMO. The UI is largely in place, I need an experienced backend engineer to implement the core game engine and logic, strictly following a written specification. This is a logic heavy role, not a UI or design role. What you’ll be responsible for You will implement the backend systems that power the game, including: - Colony state and ownership - Resource production, storage caps, and protection - Build / research / training / shipyard queues (time-based, server-authoritative) - Fleet travel, ETA calculation, and recall windows - Deterministic combat resolution (no RNG) - Colonisation, conquest, and hard anti-griefing rules - Technology effects on units, fleets, and travel - APIs consumed by an existing frontend UI The game is fully deterministic: Given the same inputs, outcomes must always be identical. - Non negotiable constraints Please do not apply if any of these are a problem: - No randomness in combat, travel, or production - No “simplifying” mechanics - No redesigning rules or systems - No adding features that are not in the spec This role is implementation, not interpretation. What I’ll provide - A detailed game design document defining all mechanics - Clear formulas for combat, travel, sensors, queues, and tech - An existing frontend UI to integrate against - Fast feedback and decisions (no stakeholder mess) Tech stack - I’m flexible on stack, but you should be comfortable with: - REST or equivalent API design - Relational data modelling - Time based systems (queues, timers, delayed resolution) - Writing automated tests for deterministic logic Please state: - Your preferred backend stack - How you would test deterministic systems - Deliverables (initial milestone) As a first milestone, I expect: Backend logic + API for: - Colony command screen (timers, resources, queues) - Fleet launch, ETA calculation, recall logic - Active missions list - Basic automated tests validating core formulas - Budget & engagement Open to hourly or milestone based pricing - Looking for quality over speed - Long term work possible if this goes well When applying, briefly describe: - A system you’ve built where correctness mattered more than UX - How you avoid logic drift over time

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Amazing opportunity | content for brand new property agency

The Property Agency London We are launching a new, full-service property agency and are looking for an exceptionally talented videographer/content creator to work closely with us from the outset. The Property Agency London is a premium, end-to-end property agency offering buying, financing, interior design and full project support. Our brand is design-led, detail-driven and highly considered, and we are looking for someone whose work reflects this. What we’re looking for We’re seeking a creative who can confidently capture: • Interior and exterior architectural photography & videography • High-quality talking-head footage • Drone footage (licensed and insured) • Atmospheric, lifestyle and detail shots that elevate the brand • Strong editing skills, with a refined, contemporary aesthetic Experience working with property, architecture, interiors or luxury brands would be a huge plus. Initial shoots We require two shoot days initially: • London – brand and property content • East Midlands – location shoot (approx. 1 hour train from London) Ongoing opportunity This is intended to be the start of a longer-term relationship. For the right person, there is potential for: • Ongoing shoots • Regular editing support • Social media editing and posting Budget As a startup, our budget for the first shoot is limited, and we want to be upfront about this. That said, for future shoots we are very open to increasing budgets where necessary, and our goal is to grow with the right creative partner rather than source ad-hoc freelancers. Why this is a great opportunity You’ll be working directly with the founder from day one, helping to visually shape a new property brand from the ground up. There’s real creative freedom, long-term potential and the opportunity to grow alongside the business. If this sounds of interest, we’d love to see: • Examples of relevant work • A short introduction about you • Your availability and indicative rates Thank you, Jessica

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Lead generator required

We are looking for a long-term lead generation experts. Primary requirements to generate leads in UK. to achieve the target there is no restriction on how you generate leads. If you are expert in any of the following digital Marketing categories, feel free to bid. Adsence, Affiliate Marketing Content Marketing Conversion Optimization eCommerce Marketing Email Marketing Growth Marketing Influencer Marketing Mobile Marketing Podcast Marketing SEM, Google Ads & PPC SEO UGC Videos Video Marketing Viral Marketing Web Analytics Also, if you are in Sales and Marketing then you can apply if you are using any of the following methods to generate leads and sales. Branding, Direct Marketing Events Management Exhibition Marketing Fundraising Loyalty Marketing Mystery Shopping Public Relations Sales and Calls Surveys I hope with all above methods this advert is bit flexible for all who are interested to apply. We are looking for multiple roles. We are an IT company, hence there is no boundaries of where client is from. Clients can be from UK to China, any EU country, Asian country or African. Customer leads outside UK are also welcome. Product and Services are online based hence easy to address to customers all over the world. Software products sales/marketing experience required, online/offline selling any software would be useful. This job may require frequent voice communication with clients, hence fluent English-speaking skills are important. We are also looking for a long-term Lead generation Expert. It’s for a software vendor client, hence software product and services sales experience required. Software development company looking for leads in UK public and private sector. Main responsibility is to look for software development projects and services. You can also bid if you have experience in public sector auction and public sector contract finder. ~Thanks

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Professional Children’s Book Illustrator – Long-Term Project

! PLEASE NOTE: The budget displayed in this posting is a placeholder. We are looking for realistic quotes from applicants. Description: We are looking for a professional illustrator to bring a series of children’s books to life. The project involves coloring and enhancing pre-drawn sketches (raw line art) for each page, following a provided color palette and style guide. Minor background enhancements are welcome to enrich the illustrations. A before-and-after example will be provided. Project Details: - Each book contains approximately 30 pages, including the cover. - We plan to produce between 6 and 10 books over a 6-month period. - A paid test assignment (either a poster or a double-page spread) will be required before final selection. This test illustration will not be published in the books. - Selected illustrators will be engaged under a contract in compliance with French copyright law and will be required to sign a Non-Disclosure Agreement (NDA). Requirements: - Professional experience in children’s book illustration. - Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) and understanding of the complete illustration workflow. - Ability to follow a color palette and style guide while adding subtle enhancements where appropriate. - Fluent in English and/or French. How to Apply: - Please provide a realistic price estimate for the full project. - Only serious professional illustrators should apply. Low-ball bids will not be considered; quality and reliability are our priorities. - Up to three illustrators will be selected for the paid test assignment before the final decision. This is a long-term and ambitious project. If you are a skilled, professional illustrator ready to commit to a multi-book project while respecting confidentiality, we would love to hear from you.

Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)

SportPress Customisation - Wordpress

Job Specification – SportPress Customisation Project: Manager & Referee Login Portals + Match Workflow Platform: WordPress (SportPress Plugin) Objective: Build simple, user-friendly login areas for team managers and referees, with a controlled workflow for adding players, submitting match scores, and completing match reports. ⸻ 1. Overview We need two new user login areas—Manager Portal and Referee Portal—integrated with the existing SportPress plugin. These portals must be extremely simple and intuitive, suitable for non-technical users. The system must allow managers to log in, and complete their portion of match reports. Referees must be able to log in to see their assigned fixtures, record the score, and record disciplinary actions. Notifications and approval flows must be integrated. ⸻ 2. User Types 2.1 Managers • Log in to a dedicated Manager Portal. • Add players to their team (pending approval by admin before visible/active). • Receive notifications when referee has completed match data. • Complete their portion of the match report: • Goalscorers • Yellow/red cards for their players (if applicable) 2.2 Referees • Log in to a dedicated Referee Portal. • Access a list of their assigned matches only. • After the match: • Enter the final score. • Enter yellow/red cards issued (per team & player). • Submitting this triggers notifications to both teams’ managers. 2.3 Admin (Me) • Approves new players added by managers. • Can override any match data. • Receives notifications when managers and referees complete their steps. ⸻ 3. Functional Requirements 3.1 Login Portals • Entry points: • /manager-login • /referee-login • Clean, mobile-friendly UI (these users will likely be on phones). • Custom role types: • manager • referee • Restrict backend access — portals must be front-end based only. ⸻ 3.2 Manager Portal Features 1. Dashboard • Upcoming fixtures • Completed fixtures requiring match reports • Team information 2. Player Management • Add player (form fields TBD – basic info only) • Status: Pending approval / Approved • Admin receives notification when new player is submitted 3. Match Report Completion Managers should only be able to edit the following: (once completed they cannot edit) • Goals scored (select players; number of goals) • Cards for their own players (yellow/red) Validation: • Manager cannot enter scores; only referee can. • Manager cannot edit other team’s data. 4. Notifications • Email/push notification when: • Referee submits match result • Admin approves/rejects a player ⸻ 3.3 Referee Portal Features 1. Dashboard • Assigned matches • Match status indicators (e.g., pending input / completed) 2. Match Submission Form After the match, the referee should be able to record: • Final score (home/away) • Yellow cards (team → player → minute) • Red cards (team → player → minute) • Any admin notes 3. Submission Workflow • When submitted: • Lock referee fields from further editing • Trigger notification to both managers to complete their match report ⸻ 3.4 Data Workflow Summary Step 1: Match Played • Referee logs into Referee Portal → selects the match → enters: • Score • Cards • Submits match result. Step 2: Managers Notified • Both team managers receive notification (email/SMS if possible). Step 3: Managers Complete Match Reports • Each manager logs into Manager Portal. • Completes: • Goals • Cards for their players • Submits. Step 4: Data Goes Live • Once both teams submit, or after admin approves: • Results appear publicly on the website via SportPress. ⸻ 4. User Experience Requirements • Extremely simplified front-end UI. • No WordPress backend exposure. • Mobile-first responsive design. • Minimal fields and clicks. • Use large buttons, clear icons, and straightforward navigation. ⸻ 5. Technical Requirements • Integrate fully with SportPress custom post types and match data structures. • Custom post status for “player pending approval”. • Custom notifications (email or integrated WP notifications). • Use WordPress user roles/capabilities for access control. • Ensure compatibility with existing SportPress widgets and shortcodes. ⸻ 6. Deliverables • Functional Manager Portal (frontend). • Functional Referee Portal (frontend). • End-to-end workflow for match submission. • Player approval workflow. • Notification system. • Documentation for: • Adding managers/referees • Assigning referees to matches • Approving players • Editing match data